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This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances.
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- PublisherPhilip Allan
- Publication date1989
- ISBN 10 0138505209
- ISBN 13 9780138505202
- BindingPaperback
- Edition number2
- Number of pages384
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Strategic Industrial Marketing
Published by
Prentice-Hall Inc, Harlow, Essex, United Kingdom
(1989)
ISBN 10: 0138505209
ISBN 13: 9780138505202
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paperback
First Edition
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Book Description paperback. Condition: Very Good. Second Edition. Very Good+ large format Paperback. Pages clean. xiv + 378p. Used. Seller Inventory # 085575
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