The 21st Century Intranet - Softcover

Gonzalez, Jennifer S.

Softcover

ISBN 10: 0138423377 ISBN 13: 9780138423377

Publisher: Prentice Hall, 1997

Synopsis

This book is unique in that it is designed to help managers sell the concept of an Intranet to upper management and to design and Intranet that will significantly impact organizational performance. The book offers a 5-step macro plan for establishing a network of people who can contribute to the project, developing a convincing narrative about the importance of the Intranet to the organization, creating test sites or pilot projects, and gradually tranforming the organizations' use of web technology. It also offers a specific project plan for each element so that readers can follow a practical roadmap to Intranet success.

About this title

Review:

/*842337, 0-13-842337-7*/

Unanimous praise for THE 21ST CENTURY INTRANET!

"Don't even think about creating an Intranet without reading this
book. Buy several copies -- you'll want to pass it around, and others
will want to borrow it."
Howard Rheingold, Author, Virtual Communities and Virtual Realities
Founder, Electric Minds, www.minds.com

"The 21st Century Intranet is a triumph, as Gonzalez provides an
insightful framework for successful Intranet deployment. This is a
lively and pragmatic road map full of examples on how to (and how not
to) build and manage these machines of the knowledge economy. In spite
of the dramatic potential benefits of Intranet computing, to date there
have been more Intranet failures than successes, as too many have
underestimated the challenges of Intranet deployment. Gonzalez
provides an approach which is both holistic and pragmatic, outlining
the not only the technical but also the human and behavioral issues
that must be addressed to harness the remarkable power of Intranet
computing. This book is required reading for any "Intranet champion"
who not only wants to make sense of the recent dramatic changes in
technology, but also wants to capitalize on them."

Malcolm Frank, Vice President, Cambridge Technology Partners

"The 21st Century Intranet is chocked full of pragmatic advice for
successfully designing and implementing your company's Intranet. A
must read."

Dick Baumbusch, President, the Knowledge Advantage Group

"An indispensible guide for getting the most from technology
investments. Jennifer Stone Gonzalez demystifies the confusion for
the technologist and business manager alike."

Maynard Webb, VP & CIO, Bay Networks

"Dr. Gonzalez has added a valuable contribution to our understanding
of a critical new business communications technology. In particular,
she adds depth to the analysis of the critical interplay between
Intranet deployment and corporate culture and communications which
will outlive rapidly evolving technologies."

Kevin Han, Chief Information Architect, Just in Time Solutions, Inc.

"Jennifer Stone Gonzalez has created an outstanding analysis of the
benefits and challenges of developing Intranets. The 21st Century
Intranet reveals a deep understanding of the cultural and
organizational issues underlying the Intranet phenomenon and should be
required reading for developers, consultants, and managers alike. As
someone who lives and breathes corporate Intranet development on a
daily basis, I find that The 21st Century Intranet transcends the
trivia of speeds and feeds and instead delivers a higher vision of the
value Intranets can bring to any organization."

Richard S. Gaston, Jr., Business Development Manager, Sage Solutions,
Inc.

"This book is a must read. Gonzalez provides the corporate world with
a much needed practical view of the world of corporate Intranets. I
loved the nuts and bolts lists, presentations and how to's. A perfect
resource for any organization moving into the exciting world of
intranets."

Elliott Masie, President, The MASIE Center , Author of TechLearn Trends

"Spectacular! With clarity, insight, and a sense of history, Jennifer
Stone Gonzalez has written the guide to intranets. If you're online,
you need this book."

Jessica Lipnack and Jeffrey Stamps, The Networking Institute, Inc.
Authors of Virtual Teams

(Web Copy: Intranets are every bit as important as the hypetsers say,
but they are a lot more difficult to implement. Now, top consultant
Jennifer Stone Gonzalez has written the book on maximizing the business.

"Gonzalez' book is a very useful guide for technological change
agents. It's practical, well-researched, and filled with stories about
real-life implementation experiences."

Mary E. Boone, President, Boone Associates Author, Leadership and the
Computer.

"A key learning from this book is to balance people and technology
during Intranet development. I enjoyed the "cultural" and ethnographic
stories in this book which convey a powerful message to all Intranet
developers "build the tool, but to be real cool, add folk to the
pool." The 21st Intranet extends beyond a promise of easy publishing,
flash graphics and interactive scripts to the core values of knowledge
creation, innovation through idea recombination, trust and community."

Denham Grey, President, GreyMatter Inc.

"Jennifer Stone Gonzalez has written the definitive handbook for IT
professionals pondering the bewildering array of technologies
relentlessly coming down the pike. The good news is that you don't
have to replace your computer systems. It's about alignment, not
replacement."

Alan Chamberlain, Strategic Planning Analyst, Bay Networks

"This book is clearly for leaders, key decision makers and strategic
planners. Jennifer Stone Gonzalez has taken the mysticism of the
Internet and made it practical for the layperson and daily business
use. I suggest it for all leaders who want their organizations to be
vital and competitive in the knowledge economy. More than likely your
customers and competitors have a copy".

Charles L. Fred, President, International Learning Systems

"The 21st Century Intranet is a powerful guide for the worker of the
future. This book will help us all understand and adapt to the
profound realities of intranet communication. Don't be left behind in
the world of the past--read this book and move into the future."

Bruce Tulgan, President, Rainmaker, Inc. Author, Managing Generation X

"Wonderful! A much-needed book that not only offers practical
insights into intranet development, but reminds us of the reasons we
want them in the first place: to leverage the abundant wealth of human
intelligence, creativity, and knowledge within our organizations. A
"must-read."

Janet Logothetti, Prinicipal, Terra Firma Design

From the Author:

A human-centered intranet development roadmap
Several years ago, back when the web was young, I was asked to create a "knowledge sharing system" for a large telecommunications company. In my search for resources to help with the task, I found that most books at all related to new communication technologies were either highly technical or highly theoretical. I couldn't find anything that married the "human" with the "technical." So, I stepped up to the plate and wrote this book. I hope that it will help other intranet developers enjoy their work as much as I have....Thanks to everyone in the U.K for their continued interest and support.

About this edition

• Publisher: Prentice Hall
• Publication date: 1997
• ISBN 10: 0138423377
• ISBN 13: 9780138423377
• Binding: Paperback
• Number of pages: 528