This book traces the story of strategic planning from its origins in 1965, through its rise to prominence and its subsequent fall. It offers an explanation of both planning and strategy, and more broadly of the appropriate place of analysis in organisations. Mintzberg discusses ten schools for thought, both prescriptive and descriptive, surrounding strategic planning. This text is intended for advanced undergraduates studying strategic planning and strategic planners.
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Book Description Prentice Hall (UK), 1993. Paperback. Book Condition: New. Bookseller Inventory # DADAX0137818246