Fundamentals of Sales and Marketing Management

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9780137758678: Fundamentals of Sales and Marketing Management

This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.

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Garofalo
Published by Prentice Hall (1998)
ISBN 10: 0137758677 ISBN 13: 9780137758678
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Garofalo
Published by Prentice Hall (1998)
ISBN 10: 0137758677 ISBN 13: 9780137758678
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