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Practical Guide to Sales and Marketing Management - Hardcover

Garofalo

 
9780137758678: Practical Guide to Sales and Marketing Management
Hardcover
ISBN 10: 0137758677 ISBN 13: 9780137758678
Publisher: Prentice Hall, 1998
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This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.

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  • PublisherPrentice Hall
  • Publication date1998
  • ISBN 10 0137758677
  • ISBN 13 9780137758678
  • BindingHardcover
  • Number of pages443

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