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IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications - Softcover

 
9780137154166: IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications
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  • PublisherPearson
  • Publication date2008
  • ISBN 10 013715416X
  • ISBN 13 9780137154166
  • BindingPaperback
  • Edition number4
  • Number of pages200
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Clow, Kenneth E., Baack, Donald
Published by Prentice Hall (2008)
ISBN 10: 013715416X ISBN 13: 9780137154166
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