In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.
Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%!
You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner!
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Phil Baker has been involved in all aspects of product development for the consumer technology market for his entire career, with extensive experience in leveraging Asian companies for cost-effective and fast-to-market product development and manufacturing. He has a strong and varied background in business and product strategy in the high-technology sector.
Phil has played key roles in developing the innovative flagship technologies and products of many leading companies, including Apple, Seiko, Polaroid, Atari, Polycom, Proxima, Think Outside, and others. He cofounded Think Outside, the company that created one of the most popular PDA accessories ever, the Stowaway folding keyboard.
He received a B.S. in physics from Worcester Polytechnic Institute, an M.S. in engineering from Yale University, an M.B.A. from Northeastern University, and holds more than 30 patents.
Phil currently consults to companies in the United States and Asia in product, business, and market development and writes the technology column for the San Diego Daily Transcript. Phil was recipient of the 2005 Robert H. Goddard Alumni Award from WPI for Outstanding Professional Achievement and was the San Diego Ernst & Young Entrepreneur of the Year for Consumer Products in 2001. He resides with his wife, Jane, in Solana Beach, California. His website is fromconcepttoconsumer.com.
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Book Description FT Press, 2008. Hardcover. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000486435
Book Description Book Condition: New. Our Ranking is Your Confidence! This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right! This item is unread with a few shelving bumps. Bookseller Inventory # 1XGDJP0018P6
Book Description FT Press, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface xv 01 New World, New Rules 1 Build It and They Won't Come 3 New Rules 7 Asia 10 02 Just Do It 15 Organizing for Rapid Development 15 Get Customer Input 20 Leveraging Outside Resources 21 Remembering That Less Is More 24 Don't Get Hung Up with Perfection 26 03 The Basics of Development 31 Development 32 Marketing 37 Why Does Estimating Sales Matter? 39 Product Specs 40 Schedule 41 Product Cost 44 04 Industrial Design Matters 51 Discovering ID 56 The Industrial Design Process 64 05 Why Outsource? 67 The Rise of the OEM and ODM Model 67 Taiwan 69 Mainland China 70 Asia's Advantage 72 Is Outsourcing for All? 73 Protection of Your Intellectual Property 75 Product Quality 76 The Chinese Factory 78 06 Selecting and Working with an Asian Partner 83 Managing the Relationship 89 Manufacturing Costs 89 Manufacturing Quality 91 Durability Testing 92 07 The Marketing Component 95 Product Definition 96 Market Testing 97 Product Positioning 102 Public Relations 104 Customer Service 107 Establishing Price 110 08 Distribution: Getting Your Product to the Customer 113 What Are Your Choices? 113 Retail Distribution 113 Distribution Costs 116 Selling Through 119 Licensing 126 09 Legal Advice: Knowing When to Ignore It 127 Patents 127 Agreements and Contracts 132 Development and Manufacturing Agreements 133 10 Now What? 141 Epilogue: The Future of Product Development 149 Appendix A: Top Ten Rules 153 Appendix B: Products and the Environment 155 Appendix C: China-Helpful or Harmful? 159 Appendix D: Resource List 163 Index 167. Bookseller Inventory # ABE_book_new_0137137478
Book Description FT Press, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0137137478
Book Description FT Press, 2008. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0137137478
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801371374731.0
Book Description FT Press, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110137137478