Kotler, Philip Principles of Marketing

ISBN 13: 9780137015320

Principles of Marketing

 
9780137015320: Principles of Marketing

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

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Philip Kotler
Published by Prentice-Hall (1980)
ISBN 10: 0137015321 ISBN 13: 9780137015320
Used Hardcover Quantity Available: 1
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Book Description Prentice-Hall, 1980. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Bookseller Inventory # 6427973

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