Appropriate for undergraduate college level marketing and business courses in Principles of Selling and Introduction to Promotion. It is also useful as a supplementary text for courses in Sales Management.
This text takes a skills-based approach to providing the practical, hands-on training necessary for success in personal selling. Focusing entire chapters on the separate skills that are critical in sales, the book leads students through the entire selling process.
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks17198
Book Description Condition: New. Seller Inventory # 263697260
Book Description Condition: New. Seller Inventory # 5232051