Items related to Marketing: An Introduction: Value Edition
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2010
- ISBN 10 0136102468
- ISBN 13 9780136102465
- BindingPaperback
- Number of pages541
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing: An Introduction: Value Edition
Published by
Pearson College Div
(2010)
ISBN 10: 0136102468
ISBN 13: 9780136102465
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_332249055
Buy Used
£ 14.32
Convert currency
Stock Image
Marketing: An Introduction: Value Edition
Published by
Pearson College Div
(2010)
ISBN 10: 0136102468
ISBN 13: 9780136102465
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00025043041
Buy Used
£ 18.44
Convert currency