Business and Its Environment

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9780136083924: Business and Its Environment

For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility.

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge.

Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.

The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.

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From the Back Cover:

ANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.

All the information you need about the issues that affect business today...

The Fourth Edition is a thoroughly updated version of David Baron's best-selling Business and Its Environment. The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:

  • a new chapter on information industries and the Internet
  • a new chapter on law and markets, including intellectual property protection, contracts, and torts
  • chapters on China, the European Union, and Japan
  • cases on environmental protection, pharmaceuticals, information technology, the Internet, international trade, ethics, corporate social responsibility, the public and the news media, interest group competition, and antitrust and regulation
  • 20 new cases on companies including Enron, Microsoft, eBay, Citigroup, Schering-Plough, British Petroleum, and DoubleClick.

About the Author:

David P. Baron is the David S. and Ann M. Barlow professor of political economy and strategy in the Graduate School of Business at Stanford University. He has been a professor at Northwestern University and a visiting professor at Harvard University and universities in France and Belgium. An active researcher and writer, he serves on the board of, editors of Business and Politics, the Journal of Economics and Management Strategy, and the Quarterly Journal of Economics. He is a fellow of the Econometric Society and a member of the American Economic Association and the American Political Science Association.

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