Marketing Models

3.57 avg rating
( 7 ratings by GoodReads )
 
9780135619292: Marketing Models

Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a comprehensive set of exercises which will enable you to test your knowledge and understanding of the material; incorporates recent research findings in all aspects of marketing.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lilien, Gary L.; etc.; Kotler, Philip; Moorthy, K. Sridhar
Published by Prentice-Hall (1992)
ISBN 10: 0135619297 ISBN 13: 9780135619292
Used Softcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Prentice-Hall, 1992. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Bookseller Inventory # 4818325

More Information About This Seller | Ask Bookseller a Question

Buy Used
0.82
Convert Currency

Add to Basket

Shipping: 2.50
Within United Kingdom
Destination, Rates & Speeds

2.

Lilien, Gary L.; etc.; Kotler, Philip; Moorthy, K. Sridhar
Published by Prentice-Hall, (1992)
ISBN 10: 0135619297 ISBN 13: 9780135619292
Used Taschenbuch Quantity Available: 1
Seller
Mosakowski & Stiasny GbR
(Florstadt, Germany)
Rating
[?]

Book Description Prentice-Hall, 1992. Taschenbuch. Book Condition: Gut. 650 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 100. Bookseller Inventory # 304239

More Information About This Seller | Ask Bookseller a Question

Buy Used
10.24
Convert Currency

Add to Basket

Shipping: 6.85
From Germany to United Kingdom
Destination, Rates & Speeds

3.

Lilien, Gary L.; etc.; Kotler, Philip; Moorthy, K. Sridhar
Published by Prentice-Hall, (1992)
ISBN 10: 0135619297 ISBN 13: 9780135619292
Used Taschenbuch Quantity Available: 1
Seller
Mosakowski & Stiasny GbR
(Florstadt, Germany)
Rating
[?]

Book Description Prentice-Hall, 1992. Taschenbuch. Book Condition: Gut. 650 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 100. Bookseller Inventory # 323713

More Information About This Seller | Ask Bookseller a Question

Buy Used
10.70
Convert Currency

Add to Basket

Shipping: 6.85
From Germany to United Kingdom
Destination, Rates & Speeds

4.

Lilien, Gary L.; etc.; Kotler, Philip; Moorthy, K. Sridhar
Published by Prentice-Hall, (1992)
ISBN 10: 0135619297 ISBN 13: 9780135619292
Used Taschenbuch Quantity Available: 1
Seller
Mosakowski & Stiasny GbR
(Florstadt, Germany)
Rating
[?]

Book Description Prentice-Hall, 1992. Taschenbuch. Book Condition: Gut. 650 Seiten ex library book / aus einer wissenschaftlichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 100. Bookseller Inventory # 321708

More Information About This Seller | Ask Bookseller a Question

Buy Used
10.72
Convert Currency

Add to Basket

Shipping: 6.85
From Germany to United Kingdom
Destination, Rates & Speeds