Items related to Advertising Management: International Edition
RO60068153. ADVERTISING MANAGEMENT. 1996. In-8. Broché. Etat d'usage, Couv. légèrement pliée, Dos frotté, Intérieur acceptable. 754 pages. Illustré de nombreuses photos en noir et blanc dans le texte. Etiquettes de code sur le dos et le 1er plat. Tampon de bibliothèque en page de titre. Trace de colle au dos du 2e plat. Bords des plats frottés.. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon
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Appropriate for courses in Advertising Management.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.* NEW - features many new chapters as well as new material in existing chapters, including...* new chapter on Integrated Marketing Communication (Chapter 3) * new chapter on Global Advertising (Chapter 20) * new material on Brand Equity (Chapter 10) and Emotions and Advertising (Chapter 9) * expanded treatment of Advertising Production (Chapter 15) * more in-depth discussion of Media Data/Sources (Chapter 17) * more coverage of Copywriting * updated material on changes in the industry, media environment, copy testing services, client-agency relations. * includes Cases, Readings, Exercises and Discussion Questions. * complete coverage of goal setting framework, positioning and segmentation, message strategy, message tactics, media strategy and media tactics. * NEW - features new readings from sources like...* Fortune magazine * The Harvard Business Review * Adweek * NEW - integrates many more examples and applications throughout. * NEW - updates research throughout.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1995
- ISBN 10 013520917X
- ISBN 13 9780135209172
- BindingPaperback
- Edition number5
- Number of pages754
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Advertising Management (Prentice Hall international editions)
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Book Description Paperback. Condition: Very Good. Advertising Management (Prentice Hall international editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780135209172
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Advertising Management (Prentice Hall international editions)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780135209172
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Advertising Management
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Prentice Hall
(1996)
ISBN 10: 013520917X
ISBN 13: 9780135209172
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780135209172. Seller Inventory # 9069521
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ADVERTISING MANAGEMENT
Published by
Prentice Hall
(1996)
ISBN 10: 013520917X
ISBN 13: 9780135209172
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Book Description Couverture souple. Condition: bon. RO60068153: 1996. In-8. Broché. Etat d'usage, Couv. légèrement pliée, Dos frotté, Intérieur acceptable. 754 pages. Illustré de nombreuses photos en noir et blanc dans le texte. Etiquettes de code sur le dos et le 1er plat. Tampon de bibliothèque en page de titre. Trace de colle au dos du 2e plat. Bords des plats frottés. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon. Seller Inventory # RO60068153
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