Advertising Management (Prentice Hall international editions)

 
9780135209172: Advertising Management (Prentice Hall international editions)

Appropriate for courses in Advertising Management.

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

"synopsis" may belong to another edition of this title.

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Aaker, David A.
ISBN 10: 013520917X ISBN 13: 9780135209172
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Book Description Paperback. Book Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Bookseller Inventory # GOR002731962

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RAJEEV BATRA, JOHN G. MYERS, DAVID A. AAKER
Published by PEARSON EDUCATION
ISBN 10: 013520917X ISBN 13: 9780135209172
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Book Description PEARSON EDUCATION. Paperback. Book Condition: Fair. Bookseller Inventory # G013520917XI5N00

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Rajeev Batra
Published by Pearson (1995)
ISBN 10: 013520917X ISBN 13: 9780135209172
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Book Description Pearson, 1995. Book Condition: Fair. Rebound by the library.This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4063631

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BATRA RAJEEV, MYERS JOHN G., AAKER DAVID A.
Published by Prentice Hall (1996)
ISBN 10: 013520917X ISBN 13: 9780135209172
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Book Description Prentice Hall, 1996. Couverture souple. Book Condition: Moyen. RO60068153: 754 pages. Illustré de nombreuses photos en noir et blanc dans le texte. Etiquettes de code sur le dos et le 1er plat. Tampon de bibliothèque en page de titre. Trace de colle au dos du 2e plat. Bords des plats frottés. 5th edition. The field of advertising management. Advertising planning and decision making. In-8 Broché. Etat d'usage. Couv. légèrement pliée. Dos frotté. Intérieur acceptable Classification Dewey : 420-Langue anglaise. Anglo-saxon. Bookseller Inventory # RO60068153

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