An up-to-date introduction to opinion polling and its impact on, and significance in, British political life. It covers topics such as the history of polling, its methodology, polling in election campaigns and political issues and polling. Using as an example the 1992 British General Election, the book also examines the role of political opinion polling and their future in British politics. For students of British Politics, Electoral Studies, and Political Sociology. Or for anyone interested in British politics.
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Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR008267076
Book Description Prentice Hall, UK, 1995. Paperback. Book Condition: Very Good Plus. First Edition. Dark blue pictorial covers with White lettering to front and spine. The covers are in very good condition, and the binding is secure and tight. Internally the book is very clean and unmarked. This book "provides a much needed and up-to-date introductory account of the history, theory, methadology and political significance of public opinion polling in Britain today.". A very good copy Buy with confidence and support a genuine Independent Bookshop. Bookseller Inventory # 378105