Providing an up-to-date introduction to opinion polling and its impact on, and significance in British political life, this work covers topics such as the history of polling, its methodology, polling in election campaigns, and political issues and polling. Using as an example the 1992 British General Election, the book also examines the role and future of political opinion polling in British politics.
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Book Description Prentice Hall, UK, 1995. Paperback. Book Condition: Very Good Plus. First Edition. 8vo - over 7¾" - 9¾" tall. Dark blue pictorial covers with White lettering to front and spine. The covers are in very good condition, and the binding is secure and tight. Internally the book is very clean and unmarked. This book "provides a much needed and up-to-date introductory account of the history, theory, methadology and political significance of public opinion polling in Britain today.". A very good copy Buy with confidence and support a genuine Independent Bookshop. Bookseller Inventory # 378105