Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job. - Softcover

Anderson, Denise

Softcover

ISBN 10: 0134134087 ISBN 13: 9780134134086

Publisher: Peachpit Press, 2016

Synopsis

The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired.

 

In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through:

• Clarifying your brand purpose and unique attributes
• Designing your brand identity, encompassing all brand touchpoints
• Creating an online presence that showcases you at your best
• Self-promoting your brand, from social media to print "leave-behinds"
• Optimizing your portfolio for the industry and company where you want to work
• Discovering what's hot in portfolio design and strategy - and what's not
• Understanding what employers want from you
• Producing your digital and/or print portfolio
• Choosing your mentor(s) and creating your personal advisory board
• Developing a personal job plan you can start executing right now
• Protecting your work against theft
• Identifying your dream job
• Writing and designing outstanding resumes and job-specific cover letters
• Interviewing and presenting your work effectively
• Accepting a position and negotiating salary
• Succeeding in your first job, and preparing for the next

Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... "in the trenches" insights from recent graduates... all you need to get where you want to go!

About this title

About the Author:

Denise Anderson is a Senior Lecturer in the Department of Microbiology at the University of Washington, where she teaches a variety of courses including general microbiology, medical bacteriology laboratory, and medical mycology/parasitology laboratory. Equipped with a diverse educational background, including undergraduate work in nutrition and graduate work in food science and in microbiology, she first discovered a passion for teaching when she taught microbiology laboratory courses as part of her graduate training. Her enthusiastic teaching style, fueled by regular doses of Seattle s famous coffee, receives high reviews by her students. Outside of academic life, Denise relaxes in the Phinney Ridge neighborhood of Seattle, where she lives with her husband, Richard Moore, and dog, Dudley (neither of whom are well trained). When not planning lectures, grading papers, or writing textbook chapters, she can usually be found chatting with the neighbors, fighting the weeds in her garden, or enjoying a fermented beverage at the local pub.

About this edition

• Publisher: Peachpit Press
• Publication date: 2016
• ISBN 10: 0134134087
• ISBN 13: 9780134134086
• Binding: Paperback
• Edition number: 1
• Number of pages: 264