The Services Shift: Seizing the Ultimate Offshore Opportunity (paperback) - Softcover

Kennedy, Robert E.; Sharma, Ajay

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9780133993516: The Services Shift: Seizing the Ultimate Offshore Opportunity (paperback)

Softcover

ISBN 10: 0133993515 ISBN 13: 9780133993516

Publisher: Pearson FT Press, 2009

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Everyone's familiar with manufacturing offshoring by now. But a different phenomenon will soon drive even more powerful changes: the globalization of services. Until now, it's been virtually impossible to get a clear picture of what's going on, where, and why. Where are the jobs going? Which companies benefit -- or could benefit? How, exactly, does services offshoring work? Who makes a good partner? What are the public policy implications? The Services Shift answers all these questions and more, offering powerful insights for managers, policymakers, and citizens alike. Two leading researchers reveal how services offshoring is working in both industries and individual companies, and show how to define and implement realistic services sourcing goals. You'll review the types of players involved in services offshoring, and understand its geographical centers, from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with dozens of participants, the authors review the management skillsets associated with successful services offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Finally, the authors preview emerging trends in services globalization.

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From the Back Cover:

“Kennedy has artfully integrated the phenomenon of offshoring services in the global competitiveness agenda of firms. His insights on the key economic drivers and trends paint a picture of the potential and the pitfalls of this phenomenon. No manager can afford to ignore this shift. All managers may want to read, understand, and ride the competitive benefits of this shift.”

–C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, University of Michigan, author of The Fortune at the Bottom of the Pyramid

“This is a must read guidebook for business leaders who want a global competitive advantage. The Services Shift not only maps the current terrain, but more importantly, provides where the world is headed and what it will take for businesses to win tomorrow by globalizing services. This is a well researched book with very practical lessons for winning the offshoring battle.”

–Noel Tichy, coauthor (with Warren Bennis) of Judgment: How Winning Leaders Make Great Calls, and Professor of Management and Organizations at the University of Michigan Ross School of Business

“Global Sourcing of Services is a powerful source of competitive advantage as economic borders become thinner... Kennedy pulls up the curtain and explains the what, why, and where of offshoring. His work with both providers and customers illuminates both the potential and the challenges of global sourcing. The Services Shift provides insights on the shifting business paradigms. This book cuts through the rhetoric and provides managers practical advice. A must read!!!”

–Anurag Jain, Managing Director, Asia Pacific; President for Applications Solutions (AS); and President of Insurance & Business Process Solutions (IBPS) for Perot Systems

“If you found that Tom Friedman’s The World Is Flat raised interesting issues but didn’t connect them to your business, The Services Shift is for you. It appeals to both the strategist and the practitioner. It covers the range of key impacts when services shift offshore–economic, social, political, organizational, and the human factor–talent. Kennedy [and Sharma] have written an excellent book, clearly written by practitioners and not academic theorists. It is also extremely practical, with penetrating insights into the firms leading this trend, and real tools to help you analyze your business processes. The Services Shift is a comprehensive, thoughtful, and immensely readable book. I recommend it for every manager who faces global competition.”

–Mark Hodges, Chairman and Cofounder, EquaTerra, Inc.

“With the air thick with debate about ‘shipping jobs overseas,’ ‘offshoring,’ ‘race to the bottom,’ and ‘outsourcing,’ The Services Shift could not come at a more propitious time. Bob Kennedy’s book offers both a thoughtful and practical treatment of this critical phenomena, which will only accelerate in the coming years, especially in the services sector. Whether you are a corporate manager, a government policymaker, or a labor activist, you will find this book useful in making the globalization game pay off for all constituencies.”

–Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise, Cornell University

www.Services-Shift.com

By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as “outsourcing” or “offshoring.” But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit–or could benefit? How exactly does services offshoring work? How do you “get in the game”? Who makes a good partner?And what are the policy implications? The Services Shift answers all these questions, and more, offering powerful insights for managers, public policymakers, and citizens alike. Leading researchers Robert E. Kennedy and Ajay Sharma reveal how services offshoring works in both industries and individual companies, and show how to define and implement realistic services-sourcing goals for your organization. You’ll learn who’s involved in services offshoring, understand leading business models, and tour the main geographical centers–from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with participants, the authors review the management skill sets associated with successful services offshoring. Next, they assess policy initiatives in both developing and developed countries, including U.S. proposals aimed at restricting the offshoring of services. Finally, they preview the newest trends in services globalization, helping you prepare for the world as it will be–next year, five years from now, and in a decade.

Services offshoring: what’s different, what’s the same?

How the offshoring of services resembles the offshoring of manufacturing–and the important ways it differs

Defining a realistic framework for services offshoring

How to set clear goals, define what to offshore, and then execute successfully

Touring the offshore universe: models, locations, activities, and beyond

Understanding all your options–and their tradeoffs and implications

Understanding the broader political and economic implications

How governments are likely to act–on both ends of the provider-to-consumer spectrum–and how that will impact you

About the Author:

Robert E. Kennedy is the Tom Lantos Professor of Business Administration, Director of the Global Initiative at University of Michigan’s Ross School of Business, and Executive Director of the William Davidson Institute (WDI). He spent eight years at Harvard Business School, researching global strategy and teaching international business courses. He has consulted and invested venture capital throughout Europe and Asia.

Ajay Sharma is Research Manager for WDI’s Globalization of Services Initiative. In 1992, he joined Infosys as it was ramping up its offshore software development business. Later, he joined PriceWaterhouseCoopers as a technology consultant.

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