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Synopsis
Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business, this textpresents the subject matter in a comprehensive yet succinct framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all. "" "The Seventh Edition " better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today s global economy. "
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- PublisherPearson College Div
- Publication date2014
- ISBN 10 0133870006
- ISBN 13 9780133870008
- BindingPaperback
- Number of pages449
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International Business The Challenges of Globalization 2014 MyManagementLab -- (7th Edition) Wild, John J. and Wild, Kenneth L.
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