Psychology of Investing: International Edition

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9780132729758: Psychology of Investing: International Edition

See the decision-making process behind investments. The Psychology of Investing is the first text of its kind to delve into the fascinating subject of how psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it. The fourth edition addresses the current financial crisis, has a new chapter on framing effects, and contains new evidence and ideas in every chapter.

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From the Back Cover:

Traditional finance has focused on developing the tools that investors use to optimize expected return and risk. Understanding the motivations behind this behavior is extremely important when applying these financial tools. This is the first text of its kind to delve into the fascinating and important subject of the psychology affecting investments!

Includes coverage of:
  • Behavioral knowledge―Draws from psychology, management, marketing, economics, and finance.
    Students can easily understand the relevance, use, and importance of the material presented across different business disciplines.
  • Examples of psychological biases―Illustrated with examples of everyday behavior, and the effect of psychological biases on investment decisions is then described.
    Shows students bow to overcome their biases to increase their wealth!
  • Both investment as well as non-investment examples―Used throughout the text to illustrate how different concepts relate to investing.
    This approach first helps students see how the behavior covered relates to everyday life and then ties the behavior to investment decisions.

For more information on this and other Prentice Hall Finance titles, please visit our website at www.prenhall.com/finance

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Nofsinger, John R.
Published by Pearson Education, Limited
ISBN 10: 013272975X ISBN 13: 9780132729758
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International Edition
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Book Description Pearson Education, Limited. Book Condition: Brand New. Softcover, International Edition. This is an International Edition. Bookseller Inventory # 23086905A

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