Written for the introductory class in tourism, Cook's book is full of anecdotes, web-based material, cases and terminology for this freshman/sophomore course.
"synopsis" may belong to another edition of this title.
Tourism, the world's largest industry, continues to experience consistently worldwide growth. With this growth comes a wealth of opportunities and challenges. In their second edition, Cook, Yale, and Marqua invite you to join them in exploring the many changes that are shaping the future of this exciting industry.
The second edition of Tourism: The Business of Travel retains the fun-to-read conversational style that made the first edition so successful. But many changes have taken place in tire tourism industry. This new edition provides a thorough overview of the tourism industry and highlights the revolutionary impact of technological 'changes on every segment of the industry.
As the title suggests, tourism is viewed through the lens of business; focusing on the management, marketing, and financial issues most important to industry members. In addition, the text begins with a comprehensive model of tourism, and the book unfolds by considering each piece of the model in succession. All students should find the text enjoyable and educational no matter which part of the industry they find most interesting.
The authors designed this book so that it engages students in the learning experience. Its appealing writing style and its hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as anyone who wants to I Special Features
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Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP96054234
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780132710329. Seller Inventory # 9717078
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1999. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Different cover. Edition 1999. Different publisher. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-893-492
Book Description Paperback. Condition: GOOD. 1998-08-12. Pearson. Paperback. GOOD previous owner's name. Seller Inventory # 2041915