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Synopsis
A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing information systems, designing market strategies, launching new products and services, advertising programs, managing the salesforce, evaluating and controlling market performance, and the Asian marketplace. They include many case studies of marketing situations and companies' tactics from real-world situations in Asia. Annotation c. by Book News, Inc., Portland, Or.
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Synopsis
A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing information systems, designing market strategies, launching new products and services, advertising programs, managing the salesforce, evaluating and controlling
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall Asia
- Publication date1996
- ISBN 10 0132548976
- ISBN 13 9780132548977
- BindingPaperback
- Number of pages1055
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