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Synopsis
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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- PublisherPearson
- Publication date2011
- ISBN 10 0132539306
- ISBN 13 9780132539302
- BindingPaperback
- Edition number5
- Number of pages360
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A Framework for Marketing Management
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A Framework for Marketing Management
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Framework for Marketing Management (5th Edition)
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A Framework for Marketing Management
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A Framework for Marketing Management
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Pearson College Div (edition 5), 2011
ISBN 10: 0132539306
ISBN 13: 9780132539302
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A Framework for Marketing Management
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