Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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Book Description Pearson Education, Limited. Soft cover. Book Condition: New. International Edition. New, International Edition, 7th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Softcover, International Edition. Bookseller Inventory # 0132494027
Book Description PAPERBACK. Book Condition: New. 0132494027 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001845
Book Description Pearson Academic, 2011. Paperback. Book Condition: Brand New. 7th edition edition. 600 pages. 10.83x8.54x0.79 inches. In Stock. Bookseller Inventory # zk0132494027