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Effective Public Relations - Hardcover

 
9780132450270: Effective Public Relations
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Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

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  • PublisherPrentice Hall
  • Publication date1971
  • ISBN 10 0132450275
  • ISBN 13 9780132450270
  • BindingHardcover
  • Edition number4
  • Number of pages720
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Other Popular Editions of the Same Title

9780135412114: Effective Public Relations: United States Edition

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ISBN 10:  0135412110 ISBN 13:  9780135412114
Publisher: Prentice Hall, 1999
Hardcover

  • 9780138145668: Cutlip and Center's Effective Public Relations: International Edition

    Pearson, 2008
    Softcover

  • 9780130082008: Effective Public Relations: United States Edition

    Pearson, 2005
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  • 9780132450355: Effective Public Relations

    Prenti..., 1978
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  • 9780132450775: Effective Public Relations

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Scott M Cutlip and Allen H. Center
Published by Prentice-Hall Inc. (1971)
ISBN 10: 0132450275 ISBN 13: 9780132450270
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ISBN 10: 0132450275 ISBN 13: 9780132450270
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ISBN 10: 0132450275 ISBN 13: 9780132450270
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