Manager in the International Economy, The

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9780132325394: Manager in the International Economy, The

The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Presents a coherent view of the history and evolution of international business; discusses the economic ideas that managers commonly encounter in interactions with governments and institutions; enhances the manager's understanding of the motives behind government interventions and the implications of intervention; provides an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA.

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The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Contains Text and Cases.

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Vernon, Raymond, Wells, Louis T., Rangan
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Vernon Raymond; Wells Louis
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