Entrepreneurship - Softcover

Lambing, Peggy A.; Kuehl, Charles R.

Softcover

ISBN 10: 0132281740 ISBN 13: 9780132281744

Publisher: Pearson, 2006

Synopsis

For courses in Entrepreneurship and Small Business Management.

 

At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage, and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

 

About this title

About the Author:

Peggy A. Lambing

University of Missouri - St. Louis

 

Charles R. Kuehl

University of Missouri - St. Louis

 

Peggy Lambing has experienced entrepreneurship from several perspectives—as
a business owner, as a small business consultant, and as an educator. She and her husband owned a
tool and equipment distributorship during the 1980s that was sold at a profit after five years. She
has provided small business consulting services for 18 years, specializing in helping entrepreneurs
obtain financing. In addition, she has taught entrepreneurship and small business management
classes at the University of Missouri–St. Louis since 1980 and has served as the director of the
university’s Small Business Institute program. She received her bachelor of science in business
admin- istration degree and a master’s degree in business from the University of Missouri– St.
Louis.
Charles R. Kuehl is a member of the management faculty at the University of Missouri–St. Louis. He
has published in various scholarly journals and is coauthor of Small Business: Planning and
Management, third edition. He received his baccalau- reate, master’s, and doctoral degrees from the
University of Iowa. His teaching and re- search areas include entrepreneurship, strategic
management, international business, and organizational behavior.

 

 

From the Back Cover:

KEY BENEFITS: Less than 50% of new firms survive the 4-year mark, therefore writing a sound business plan and working that plan effectively is essential. This book addresses the key elements in an effective business plan including start-up costs and financing, personnel, financial statements, marketing, legal issues and insurance. Filled with real world examples, it includes actual business plans, current business opportunities in emerging markets and interesting case studies to help readers test their own entrepreneurial ideas. The latest research regarding the decision to become an entrepreneur is particularly helpful to anyone considering their own business. Each book includes a companion CD-ROM to reinforce concepts. Basic entrepreneurial concepts including how to enter a market i.e. start-up, buying an existing business, franchising, etc. along with the feasibility of each. Includes specific updates and obstacles regarding women-owned and minority-owned businesses; the pros and cons of home-based businesses; special considerations of entrepreneurship; and legal changes in overtime pay. New product development and growing a business are also discussed. Includes an outstanding step-by-step template for writing a business plan. THE A great resource for anyone interested in starting a business.

About this edition

• Publisher: Pearson
• Publication date: 2006
• ISBN 10: 0132281740
• ISBN 13: 9780132281744
• Binding: Paperback
• Edition number: 4
• Number of pages: 336