How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business - Hardcover

Turner, Jamie; Shah, Reshma

Hardcover

ISBN 10: 0132100568 ISBN 13: 9780132100564

Publisher: Financial Times/ Prentice Hall, 2010

Synopsis

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

About this title

Review:

“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”

–Scott Monty, Global Digital Communications, Ford Motor Company

 

“If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.”

–David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead

 

“This book is not a self-help guide to instant riches but offers a variety of strategies and quick tips to the experienced marketer in an entertaining and light tone. Callout boxes showcase key ideas. Although not a textbook, it would be an excellent choice to complement readings in marketing courses.”

–Library Journal

From the Back Cover:

Want to earn big profits from social media?

Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.

 

This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

 

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.

 

Big ideas and immediate action steps:

How to set up a social media campaign for success

...and how to get a positive return on your investment

How to profit from YouTube, LinkedIn, Facebook, and Twitter

...and go way beyond them

Why your first social media campaign failed

...and what to do differently next time

What to measure, how to measure it

...and how to act on what you learn

About this edition

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2010
• ISBN 10: 0132100568
• ISBN 13: 9780132100564
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304