Strategy & Process in Marketing

2 avg rating
( 1 ratings by GoodReads )
 
9780131821637: Strategy & Process in Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Murray, John A.; Murray, Jon
Published by Prentice-Hall
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Print on Demand
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Prentice-Hall. Book Condition: New. pp. 505 This item is printed on Demand. Bookseller Inventory # 5269481

More Information About This Seller | Ask Bookseller a Question

Buy New
37.15
Convert Currency

Add to Basket

Shipping: 3.35
Within United Kingdom
Destination, Rates & Speeds

2.

Murray, John A.; Murray, Jon
Published by Pearson Education (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Pearson Education, 1996. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780131821637

More Information About This Seller | Ask Bookseller a Question

Buy New
53.40
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

3.

Murray, John A.; Murray, Jon
Published by Pearson Education (US), United States (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. 232 x 173 mm. Language: English Brand New Book ***** Print on Demand *****.Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed. Bookseller Inventory # AAV9780131821637

More Information About This Seller | Ask Bookseller a Question

Buy New
60.96
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

4.

Murray, John A.; Murray, Jon
Published by Prentice Hall (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: New. 1. Bookseller Inventory # DADAX0131821636

More Information About This Seller | Ask Bookseller a Question

Buy New
49.83
Convert Currency

Add to Basket

Shipping: 11.63
From U.S.A. to United Kingdom
Destination, Rates & Speeds

5.

Murray, John A.; Murray, Jon
Published by Pearson Education (US), United States (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. 232 x 173 mm. Language: English . Brand New Book ***** Print on Demand *****. Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed. Bookseller Inventory # AAV9780131821637

More Information About This Seller | Ask Bookseller a Question

Buy New
64.02
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

6.

Murray, John A.; Murray, Jon
Published by Prentice Hall (2016)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780131821637_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
61.98
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

7.

Murray, John A.; Murray, Jon
Published by Prentice Hall (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: Brand New. 520 pages. 9.25x7.00x1.00 inches. In Stock. Bookseller Inventory # zk0131821636

More Information About This Seller | Ask Bookseller a Question

Buy New
66.67
Convert Currency

Add to Basket

Shipping: 2.75
Within United Kingdom
Destination, Rates & Speeds

8.

Murray, John A.; Murray, Jon
Published by Prentice Hall (1996)
ISBN 10: 0131821636 ISBN 13: 9780131821637
New Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: New. Bookseller Inventory # SONG0131821636

More Information About This Seller | Ask Bookseller a Question

Buy New
85.16
Convert Currency

Add to Basket

Shipping: 11.63
From U.S.A. to United Kingdom
Destination, Rates & Speeds