Fashion: From Concept to Consumer

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9780131774780: Fashion: From Concept to Consumer

For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.

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From the Publisher:

Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience.

From the Back Cover:

LOOK WHAT'S NEW!

New and updated information in all four parts and 55 new photos:

FASHION FUNDAMENTALS
· Changing U.S. demographics
· New developments in globalization
· Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems
· New resources for color and design
· New information on fashion forecasting and market research
· Updates on fashion services, web sites, and publications

TEXTILES
· Newest fiber development including PLA corn fiber
· Trends in textile product development, production, and marketing
· Performance fabrics, digital printing, and new finishes
· New statistics and technical information
· New marketing strategies
· Garment packages
· New information on types of trims, threads, and elastics

MANUFACTURING
· Newest information on designers and international fashion centers
· New information on product development, merchandising, and scheduling
· Product data management systems
· Update on global sourcing and imports
· Mass customization
· Accessory designers and brands add apparel lines
· Accessories involvement with E-commerce and licensing
· New information on accessory product development and marketing
· New information on trade shows, updates on locations and timing of markets
· Runway vs. showroom
· Virtual showrooms
· Manufacturer/retailer relationships and automatic replenishment

RETAILING
· New information on categories, store ownership, and organization
· Retailing involvement in E-commerce
· Global expansion
· Newest buying strategies and procedures
· National brands vs. private label
· New retail marketing focus

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