Business - Hardcover

Griffin, Ricky W.; Ebert, Ronald J.

Hardcover

ISBN 10: 0131773615 ISBN 13: 9780131773615

Publisher: Prentice-Hall, 1995

Synopsis

A current introductory business text which continues to inform the student about the important facets of today's business world. Now in its third edition "Business" covers an array of contemporary international issues, the ethical and legal environment, technology, service operations and social responsibility. The authors feature a strong focus on high quality/high productivity issues with an excellent discussions on the total quality management concept and looks at today's business diversities - entrepreneurship, multiculturalism, family businesses, franchises and medium sized business. States. Recognising Business Trends and Challenges. Conducting Business Ethically and Responsibly. ORGANIZING AND MANAGING BUSINESSES Managing the Business Enterprise. Running the Small Business. Setting Business Goals and Strategies. Organising the Business Enterprise. MANAGING PEOPLE IN ORGANIZATIONS: Motivating, Statisfying, and Leading Employers. Managing Human Resources. Dealing with Organised Labor.

About this title

From the Back Cover:

DON'T JUST READ. LEARN! What is an activebook?

An activebook is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.

THE ACTIVEBOOK EXPERIENCE: Uses the Web for what it's good at!

An activebook takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

Lets students learn the way they learn best!

An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.

Gives you more for less!

Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the-online component of the activebook.

www.prenhall.com/myactivebook

About the Author:

Ricky W. Griffin serves as Distinguished Professor of Management and Blocker Chair in Business at Texas A&M. He received his Ph.D. in organizational behavior from the University of Houston. He served as editor of the Journal of Management and as an officer in the Southwest Regional Division of the Academy of Management, the Southern Management Association, and the Research Methods Division and the Organizational Behavior Division of the Academy of Management. Dr. Griffin spent three years on the faculty at the University of Missouri (Columbia) before moving to Texas A&M University in 1981. His research interests include workplace violence, employee health and well-being in the workplace, and workplace culture. A well-respected author recognized for his organizational behavior and management research, Dr. Griffin has written many successful textbooks, including: Management, Organizational Behavior, HR, Management Skills, Introduction to Business, and International Business.

About this edition

• Publisher: Prentice-Hall
• Publication date: 1995
• ISBN 10: 0131773615
• ISBN 13: 9780131773615
• Binding: Hardcover
• Edition number: 4