The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.
"synopsis" may belong to another edition of this title.
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Very Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. European edition. Bookseller Inventory # BBI1859463
Book Description Prentice-Hall 01/02/1996, 1996. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780131659032
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Used; Good. Bookseller Inventory # 1132139
Book Description Prentice-Hall. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # mon0001439624
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bookseller Inventory # CHL1484145
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Bookseller Inventory # CHL1259918
Book Description Prentice-Hall, 1996. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4058172
Book Description Book Condition: Used: Good. Ex-Library, All Books are dispatched the same working from the UK if ordered before 1pm GMT, Securely & carefully packed, Great customer service, Bookseller Inventory # P32A-3113
Book Description Prentice-Hall 01/02/1996, 1996. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780131659032
Book Description Prentice-Hall 01/02/1996, 1996. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780131659032