Marketing Plan Handbook and Marketing Plan Pro: United States Edition - Softcover

Palo Alto Software

3.1

40 ratings by Goodreads

9780131641495: Marketing Plan Handbook and Marketing Plan Pro: United States Edition

Softcover

ISBN 10: 0131641492 ISBN 13: 9780131641495

Publisher: Pearson, 2004

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For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy. Use standalone or as a supplement to a core text.

The marketing plan guide that’s practical, applied, and includes Marketing PlanPro software by Palo Alto. Applying marketing concepts learned in the classroom, The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. It’s the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own.

Instructors: This handbook is available at a deep discount, but only when ordered shrink-wrapped with another Prentice Hall text. Contact your local sales rep for value-pack options and ISBNs. Note: Marketing PlanPro software is not available standalone from Prentice Hall publishing.

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Review:

"The budgeting and measuring presentations are particularly helpful. The topical examples are excellent." — Professor Michael J. Swenson, Marriott School, Brigham Young University

"Doesn't read like a text, but more like a how-to guide for entrepreneurs." — Professor Scott Roberts, Northern Arizona University

"The writing style is fresh, clean, and uses excellent examples. Examples are well integrated. Quotes are well selected." — Professor Gary Schornack, University of Colorado at Denver

"Because I center my teaching around the Marketing Management text by Professor Philip Kotler, I see how I can effectively mesh this book into my current course." — Professor Henry O. Pruden, Golden Gate University

From the Back Cover:

Behind every successful product is a great marketing plan.

Marketing textbooks often contain marketing plan outlines or discuss the general use of marketing plans, but don't explain exactly how to develop a marketing plan. Yet that is exactly what student marketers really need.

This book fills the gap.

Here's what is included:

A step-by-step guide through the process
Timely real-world examples that illustrate key points
Sample marketing plans
Marketing Plan Pro software that makes things a snap
Internet resources
Additional features are available on the dedicated Web site www.prenhall.com/wood

Note to instructors: The Marketing Plan: A Handbook can be value-packaged for a deep-discount with any Prentice Hall Marketing textbook. For your convenience, we offer correlation guides suggesting how this book can be used with many of our bestselling textbooks. Please ask your local Prentice Hall representative for details or email college_marketing@prenhall.com.

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