Introduction to Financial Accounting

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9780131509870: Introduction to Financial Accounting

Introductory Financial Accounting, 9e provides a unique and perfect blend of robust financial statement analysis with early statement of cash flows coverage. It is directed at those who will analyze real financial statements, and make business decisions based upon that analysis. Real statements are used throughout (Starbucks). Statement of Cash Flows comes earlier in this book than most. Material is focused on analysis of financial statements — ratios introduced early and often, special “Portfolio” section provides a “road map” to financial statement analysis, and special section in end-of-chapter problems focuses on analyzing financial statements (using Starbucks financial statements). Features strong coverage of statement of cash flows (Ch 5) --an essential financial statement, one of growing importance, and should be regarded as a basic statement. For financial accountants.

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From the Publisher:

This best-selling text offers a relevant, real-world approach to financial accounting theory, terminology, and procedures. Students learn how to comprehend a typical corporate annual report and to use accounting as a tool in understanding how economic events affect business. An exceptionally strong pedagogy and flexible structure provide instructors with great latitude in choosing various combinations of breadth and depth, theory and procedures, simplicity and complexity. Simple concepts are introduced early and revisited at more sophisticated levels as students gain sophistication and understanding, and concepts are made concrete at every step with actual, current company illustrations. An extensive selection of supplements help students move beyond the text for hands-on experience with the real world of financial accounting.

From the Back Cover:

Using an open, attractive, four-color design and user-friendly writing style, this best-selling volume offers a relevant, real-world approach to financial accounting theory, terminology, and procedures. Readers learn how to comprehend a typical corporate annual report and to use accounting as a tool in understanding how economic events affect business. Describes the most widely used accounting theory and practice -- with emphasis on what accounting is rather than on what it should be. Introduces accounting and business concepts along with accounting procedures. Features real-world, chapter-opening vignettes and numerous real-company examples and stories throughout. Provides the complete Annual Report of GAP, Inc. -- both in its original form (shrink-wrapped to the book) and reproduced fully in Appendix A of the text -- and refers to the information in the Report throughout the book. Provides financial accounting Internet resources. For those interested in an accessible, solid, comprehensive introduction to financial accounting.

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