For undergraduate and graduate level strategic management courses.
Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.
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Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials―and just the essentials―of the most important concepts and techniques in strategic management.
Rigorous yet manageable, the book's ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.
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For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness
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