Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques to recharge innovation, growth, and profitability.
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Book Review--Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems
by William Baue
According to author Stuart Hart, sustainable global enterprise holds the key to reducing poverty, reversing environmental destruction, and even counteracting terrorism.SocialFunds.com -- Cornell and University of North Carolina Business Professor Stuart Hart's Capitalism at the Crossroads perfectly complements University of Michigan Business Professor C. K. Prahalad's The Fortune at the Bottom of the Pyramid, perhaps even surpassing it in significance. The two professors collaborated from 1998 through 2002 on the seminal article that gave birth to the "bottom of the pyramid" (BOP) concept that Prof. Prahalad explains so eloquently in his book (see related book review). The BOP market theory holds that multinational corporations (MNCs) can simultaneously profit and help reduce global poverty by serving a market they have largely ignored until recently: the 4 billion people in the world living on less than $2 a day.
Global capitalism stands at a crossroads—facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Today's global companies are at a crossroads, too- finding new strategies for profitable growth has never been more challenging. Both sets of problems are intimately linked, says Stuart L. Hart—and so are the solutions.
In Capitalism at the Crossroads, Hart shows companies how to identify sustainable products that can drive new growth as they also help solve today's most crucial social problems. Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to integrate new technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. Along the way, you'll learn how to become truly indigenous to all your markets—and avoid the pitfalls of traditional "greening" and "sustainability" strategies.
This book transcends yesterday's stale debates about globalization, pointing the way toward a capitalism that's more inclusive, more welcome, and far more successful. But great ideas aren't enough. Hart presents on-the-ground techniques for transforming them into reality, helping leaders re-ignite innovation, growth, and profitability in their ownbusinesses, starting today.
Beyond yesterday's sterile globalization battles
A revolutionary synthesis that makes global capitalism work for everyone
Catalyzing a revolution in sustainable development...and profiting from it
Why business is singularly equipped to lead the movement towards global sustainability
Reigniting corporate growth- A strategic framework for serving four billion new customers
Build your bottom line by helping them build a better life
Not just "sustainability"- becoming truly indigenous
Overcoming the limits of first-generation sustainability initiatives
Powerful case studies from more than 20 top companies worldwide
Making it work- from DuPont to Unilever, S.C. Johnson to Grameen Telecom
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