If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all.
"synopsis" may belong to another edition of this title.
"This book provides a strong foundation for impending entrepreneurs to aid in
determining the possible positive outcomes of the venture."
―Marcy Freed, President, VitalStim, Inc.
"This book deals very bravely with the opportunity of technology entrepreneurship. This is a great, courageous effort."
―Jerome S. Engel, Executive Director, Lester Center for Entrepreneurship and Innovation, University of California, Berkeley
"Finding Fertile Ground provides a terrifically engaging perspective on the mindset
of the successful entrepreneur. Scott Shane's well-structured analysis and thought-provoking conclusions give would-be entrepreneurs a great set of tools to use in assessing opportunities and risks. I highly recommend this as a 'must-read' for
anyone considering starting a new venture."
―David Courtney, Executive Vice President and Board Member of TiVo, Inc.
"Truly great technology startup opportunities are very rare and therefore very hard to identify. Scott Shane's new book is unique because it helps technology entrepreneurs systematically analyze their idea, step by step through ten major screens, much like the prospector screens away dirt to expose any nuggets of gold. It is a must read for entrepreneurs determined to build only great high tech businesses."
―Ian C. MacMillan, Academic Director: Snider Entrepreneurial
Research Center, Sullivan Professor of Management
The Wharton School, University of Pennsylvania
"If you don't have the money to pay for this book now, give the bookstore an IOU.
Your chances of being able to pay it back with high interest will rise with every chapter. The author and I share two core beliefs: the critical importance of selling, and the need for potential entrepreneurs to be tech savvy, even if they are not techie."
―Kenneth P. Morse, Managing Director, MIT Entrepreneurship Center
The author of over 50 scholarly articles on entrepreneurship and innovation management,
Dr. Shane's books include A General Theory of Entrepreneurship, Foundations of Entrepreneurship, Entrepreneurship: A Process Perspective, and Academic Entrepreneurship. He edits the Innovation and Entrepreneurship Division of the leading scholarly journal, Management Science. Dr. Shane holds a Ph.D. from
The Wharton School, University of Pennsylvania.
Most efforts at starting a new business fail. But yours can succeed if you find the right
business opportunity and understand the key success factors. This book shows how.
If you're starting a business, your best odds of success are in high technology industries: not just computing and telecom, but also biotech, aerospace, electronics, manufacturing and materials, medical devices, pharmaceuticals, robotics, and other knowledge-intensive fields. This book is the first complete framework for entrepreneurs who want to start high technology businesses.
The author identifies the key factors associated with long-term success. You'll discover how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. Along the way, Shane shows how to account for crucial issues such as network externalities, and the emergence of dominant designs and technical standards.
Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. There's no better way to find your best opportunities.
Indispensable tools for every high-tech entrepreneur, manager, and investor
The right market and more: what it'll take to be "the next Google"
Assess the market potential for products nobody's even imagined before
Beat the biggest players―from the smallest garage Overcome your largest, most established competitors
Create powerful barriers to entry and imitation Keep your markets to yourself―no matter how big they grow
© Copyright Pearson Education. All rights reserved.
Dr. Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University, where he teaches a course on high technology entrepreneurship. He has taught at MIT¿s Sloan School of Management, Georgia Tech¿s DuPree School of Management, and the University of Maryland¿s Robert H. Smith School of Business.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
£ 3.18
Within U.S.A.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0131423983I4N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0131423983I4N00
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00056281100
Quantity: 2 available
Seller: HPB-Emerald, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_360109488
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 0131423983-R
Quantity: 1 available
Seller: Walk A Crooked Mile Books, Williamsburg, PA, U.S.A.
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 0131423983 BUS 041260 CD is present and unopened. First ed. Very nice hard cover and jacket. We have applied a protective fold-on cover. 219pp. Seller Inventory # 041260
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780131423985. Seller Inventory # 8663009
Quantity: 1 available
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.1. Seller Inventory # bk0131423983xvz189zvxgdd
Quantity: 1 available
Seller: Leura Books, Bowral, NSW, Australia
Hardcover. Condition: Good. Dust Jacket Condition: Good. First Edition. If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all. 219 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics; Business, Finance & Marketing; ISBN: 0131423983. ISBN/EAN: 9780131423985. Inventory No: 251007. Seller Inventory # 251007
Quantity: 1 available
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0131423983
Quantity: 1 available