For Data Mining courses and Marketing Research courses in the Business School, Computer Science department.
This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.
"synopsis" may belong to another edition of this title.
You place an order at MusicNotes.com.
Are you a new customer?
Are you a repeat customer?
Are you likely to order a book or sheet music?
Are you likely to browse or purchase?
To learn how a company can grow their business by harnessing more information, you need Data and Text Mining.
Inside this book you will find a manager's introduction to Data and Text Mining. The emphasis is on business data, including information about firms and markets, products and prices, supplier actions and buyer responses. By focusing on business applications such as customer relationship management, database marketing, market segmentation, sales forecasting, and more, you'll be shown just, how Data and Text Mining results can be used to guide business decision making.
Written in a non-technical, non-mathematical style, this book is an excellent tool for any course where learning to make decisions based on real data is important!
"About this title" may belong to another edition of this title.
Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 432034
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 2514
Book Description Pearson, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110131400851
Book Description Pearson. PAPERBACK. Book Condition: New. 0131400851 New Condition. Bookseller Inventory # NEW6.0047154
Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, 1st Edition, International Edition .Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0131400851
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0131400851
Book Description Prentice Hall, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0131400851
Book Description Prentice Hall, 2004. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0131400851
Book Description Prentice Hall, 2004. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780131400856
Book Description Prentice Hall, 2004. Paperback. Book Condition: Brand New. us ed edition. 192 pages. 9.00x6.75x0.25 inches. In Stock. Bookseller Inventory # 0131400851