Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)

 
9780131384323: Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)

Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour.  Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour  provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.

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