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Basic Marketing Research: Using Microsoft Excel Data Analysis: International Edition - Softcover

Burns, Alvin C; Bush, Ronald F.

 
9780131296138: Basic Marketing Research: Using Microsoft Excel Data Analysis: International Edition
Softcover
ISBN 10: 0131296132 ISBN 13: 9780131296138
Publisher: Pearson, 2004
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For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis.  This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

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  • PublisherPearson
  • Publication date2004
  • ISBN 10 0131296132
  • ISBN 13 9780131296138
  • BindingPaperback
  • Edition number1
  • Number of pages544
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Book Description Paperback. Condition: Very Good. For undergraduate Marketing Research courses. Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst (R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR012422124

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ISBN 10: 0131296132 ISBN 13: 9780131296138
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