Effective Public Relations

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9780131230149: Effective Public Relations

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations

has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

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Scott M. Cutlip, Allen H. Center, Glen M. Broom
Published by Pearson Education (2005)
ISBN 10: 013123014X ISBN 13: 9780131230149
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Scott M. Cutlip, Allen H. Center, Glen M. Broom
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ISBN 10: 013123014X ISBN 13: 9780131230149
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Scott M. Cutlip Allen H. Center Glen M. Broom
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Book Description Pearson, 2003. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 950grams, ISBN:9780131230149. Bookseller Inventory # 6871702

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Cutlip, Scott M., Center, Allen H., Broom, Glen M.
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Scott M. Cutlip, Allen H. Center, Glen M. Broom
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Book Description Pearson 2003-05-01, 2003. Paperback. Book Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Bookseller Inventory # 9780131230149-21

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Cutlip, Scott M.; Center, Allen H.; Broom, Glen M.
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Book Description Pearson Education, 2006. Soft Cover. Book Condition: Very Good. Ninth Edition. 588 pp. Browning to page edges. Size: 4to. Bookseller Inventory # 20083

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Book Description Pearson Educational International, 2006. Book Condition: Very Good. Nona Edizione. Mm 200x250 Brossura editoriale di pp. XIII-486, con illustrazioni in bianco e nero, in ottimo stato. SPEDIZIONE IN 24 ORE DALLA CONFERMA DELL'ORDINE. Bookseller Inventory # 046321

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