For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
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The only strategic management volume to focus on the hospitality industry—now in a second, expanded edition
In today′s intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow′s leaders in this dynamic field. Based on the premise that adding value—for the stockholder, the consumer, and the employee—must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide features:
MICHAEL OLSEN, PhD, is Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. JOSEPH WEST, PhD, serves as Department Chairman of Hospitality Administration in the College of Business at The Florida State University and as Director of the Hospitality Education Program at the Department of Business and Professional Regulation of the State of Florida. ELIZA CHING–YICK TSE, PhD, is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia.
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Book Description U.S.A.: Prentice Hall, 2007. Soft cover. Book Condition: New. Dust Jacket Condition: New. 3rd Edition. New, International Edition 3rd Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0131196626
Book Description Book Condition: New. Bookseller Inventory # 5079135-n
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0131196626
Book Description Prentice Hall, 2007. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0131196626
Book Description Prentice Hall, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # 0131196626
Book Description Prentice Hall, 2007. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780131196629
Book Description Pearson, 2007. Paperback. Book Condition: New. Bookseller Inventory # P110131196626
Book Description Prentice Hall, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Table of Contents 1. Leadership, Strategy and the Value Adding Manager 2. The Coalignment Model 3. General Concepts in Scanning 4. Identifying Forces Driving Change 5. Scanning the Remote Environment 6. Scanning the Task Environment 7. Investing in Competitive Methods 8. Competitive Methods and Industry Performance 9. Developing, Maintaining and Enhancing Core Competencies 10. Implementation and Execution of Strategy-Achieving and Managing Coalignment Leadership: Behavioral Aspects of Strategy. Bookseller Inventory # ABE_book_new_0131196626