Items related to Cases in Advertising and Communications Management
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
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- PublisherPrentice-Hall
- Publication date1991
- ISBN 10 0131175084
- ISBN 13 9780131175082
- BindingPaperback
- Edition number3
- Number of pages720
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