Brings together more than 10,000 insightful, upto-date definitions covering every area of the graphics arts, with in-depth coverage of the digital and Internet technologies that are revolutionizing the industry.
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This weighty reference book from GATF (the Graphic Arts Technical Foundation) has more than 10,000 entries explaining the various aspects of traditional and digital graphic arts. It defines terms from the fields of printing, typography, color, paper, ink, binding, imaging, software, and more. Besides the many essays, descriptions, illustrations, and cross-references, there's a 16-page color section explaining everything from color theory to the prehistory of communications. The Encyclopedia of Graphics Communications includes a more detailed, 2,000-year timeline of graphic communications history. This section breaks events up into the areas of advertising, broadcasting, computer, information, media, photo imaging, printing and paper, telecommunication, typesetting, and word processing.
There's not only history, but also many terms relating to technology and art. The entries are so various as to include everything from Aldus Manutius to electroplating, fountain solution, gamma correction, intellectual property, lithography, Moving Pictures Experts Group (MPEG), packing, scanning, screen angles, trapping, twin-wire forming, Web offset lithography, and zero-speed splicers. If your library, school, or organization needs a thorough one-volume reference to graphic communications, this is a great choice. Die-hard professionals and scholars will want to add it to their book collection as well. --Kathleen CasterFrom the Back Cover:
A landmark reference work...
The most extensive one-volume graphic communications reference ever published!
“For hundreds of years, the art of printing remained fairly stable. Factors such as type fonts, paper size, ink quality, and color absorption were the domain of either book collectors or the very few who possessed printing machinery and were only peripherally of interest to the general public. This has all changed in the past two decades as computers have become ubiquitous throughout society and have given all of us the power of the press. As word processing and desktop publishing have grown in popularity, the need for information on printing concepts has also increased. The GATF Encyclopedia of Graphic Communications will meet those needs.”
The GATF Encyclopedia of Graphic Communications is the one reference everyone in the publishing and printing industries ought to own. It brings together more than 10,000 insightful, up-to-date definitions covering every area of the graphic arts, including printing, typography, graphic design, color, paper, ink, binding, imaging and beyond — with in-depth coverage of the digital and Internet technologies that are revolutionizing the industry. You'll find:
* Detailed descriptions and illustrations showing how graphic arts techniques really work.
* Insightful essays delivering perspective on today's key topics and trends.
* The latest computer, networking and Web terms, explained from a graphic arts perspective.
* Over 650 illustrations, including a 16-page color signature.
* A 2,000-year timeline of events in communications history.
* An outline history of printing's first 500 years.
The GATF Encyclopedia of Graphic Communications is authoritative, comprehensive and fully up-to-date. Authored by the legendary graphic arts expert Frank Romano and his son Richard M. Romano, it reflects the extraordinary resources of the Graphic Art s Technical Foundation-the graphic arts community's leading source of technical information. Whatever your role in the graphic arts — printer, publisher, graphic designer, marketing/communications professional, digital pre-press operator, educator or student — you'll find it invaluable.
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Book Description Prentice Hall, 1998. Textbook Binding. Book Condition: New. Never used!. Bookseller Inventory # P110130964220