John M. Murphy Brand Strategy

ISBN 13: 9780130841612

Brand Strategy

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9780130841612: Brand Strategy

This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determine whether or not brands should be put on balance sheets; and how corporate finance specialists strive to understand brands and their strong presence in mergers and acquisitions. Annotation copyright Book News, Inc. Portland, Or.

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From the Publisher:

Branding is one of the hottest marketing topics today. A successful brand strategy is essential for companies who wish to realize the full potential of their assets. This is an essential book for anyone involved in brand management.

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John M. Murphy
Published by Prentice Hall (1990)
ISBN 10: 0130841617 ISBN 13: 9780130841612
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Murphy, John M.
Published by Prentice Hall (1990)
ISBN 10: 0130841617 ISBN 13: 9780130841612
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