Items related to Brand Strategy
This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determine whether or not brands should be put on balance sheets; and how corporate finance specialists strive to understand brands and their strong presence in mergers and acquisitions. Annotation copyright Book News, Inc. Portland, Or.
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Synopsis:
This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determin whether or not brands should be put on balance sheets; and how corporate
"About this title" may belong to another edition of this title.
- PublisherPearson Education Limited
- Publication date1990
- ISBN 10 0130841617
- ISBN 13 9780130841612
- BindingHardcover
- Number of pages186
- Rating
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