Effective Small Business Management: An Entrepreneurial Approach - Hardcover

Scarborough, Norman M.; Zimmerer, Thomas W.

4

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9780130807083: Effective Small Business Management: An Entrepreneurial Approach

Hardcover

ISBN 10: 0130807087 ISBN 13: 9780130807083

Publisher: Pearson, 1999

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This new edition of this text will be more streamlined at 22 chapters and 750 pages (versus 27 chapters and 920 pages in the 5/e). Increased coverage of the Internet in Marketing, advertising, and researching, with new "Wired to the Web" boxes in every chapter.

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Synopsis:

New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business. *NEW - Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises-'Wired to the Web' - in every chapter *NEW - Companion WWW site which provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim *NEW - All new video package - Adapted from the PBS television series 'Small Business 2000', these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual.

Brings the real world of entrepreneurs into the classroom *Focus on building a BUSINESS PLAN *NEW - Exceptional revision streamlines and realigns coverage. Text has been streamlined from 25 to 22 chapters *Offers a greater focus on entrepreneurship without sacrificing coverage of the skills needed to open a small business successfully *NEW - Revises and broadens the chapter on Using Technology to Gain a Competitive Edge. Covers not only the computer but everything from personal digital assistants (PDAs) to portable computers and the WWW, with many technology examples throughout *NEW - Expands coverage on the multicultural nature of entrepreneurship *NEW - Updates/expands coverage of important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); etermining the value of an existing business; trends shaping the business environment beyond 2000; how to build and use a customer database; home-based businesses; global business opportunities - with practical advice on how small companies can crack international markets *NEW - A case supplement offers 7 new comprehensive cases (with teaching notes).

This supplement is shrink-wrapped free with the text *NEW - Includes 80% new examples and 80% new boxed features

From the Back Cover:

The Step-by-Step Guide to Writing a Winning Business Plan

It's easy. Wizards walk you through the entire business plan process.
It's helpful. This CD-ROM contains 20 real sample plans to help you craft your own.
It's attractive. The software automatically assembles your text, tables, and charts into an easy-to-create plan that you'll be proud of.
It's affordable. Just $10.00 when packaged with Scarborough/Zimmerer.

Business Plan Pro is an excellent tool for your business course!

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