This second edition has been thoroughly revised and updated to bring it into line with all the changes that have taken place in this fast-moving field. It is a visual introduction to the fundamental skills necessary to build a career in graphic communications. Includes practical technical instructions which can be readily applied to projects typically facing a beginning graphic artist.
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Balancing the basics with professional applications, this comprehensive guide places the fundamentals and processes necessary to build professional skills and attitudes needed for a career in graphic communications at the readers' fingertips. It immerses readers in the interdependent elements of creative communication, enabling them to put the forms, theoretical concepts, and skills of the field to immediate practical use. Each step-by-step discussion is illustrated through examples of how design is adapted to most uses in publications, signage, packaging, etc.From the Back Cover:
Key Benefit: Balancing the basics with professional applications, this comprehensive guide to design places at the readers' fingertips the skills necessary to build toward a career in graphic communications. Key Topics: Covers the design organization; components of layout; application of design; typography; production; and design resources. Market: For those entering the graphic design field.
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Book Description Prentice Hall College Div, 1993. Paperback. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0130658146