This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.
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―Jakob Nielsen, author of best-selling title, Designing Web Usability
To succeed on the web, companies must understand their customers' needs and goals more thoroughly than ever before-and use that information to build sites that deliver an outstanding shopping experience. Customer-Centered Design offers a systematic blueprint for doing just that. Leading marketing experts and usability professionals Kreta Chandler and Karen Hyatt bring together state-of-the-art techniques that address your goals for short- and long-term profitability and your customers' demands for convenience, simplicity, and satisfaction. This book reveals:
KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.
KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.
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Book Description Condition: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # BOS-G-03i-01091
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-017-00797
Book Description Paperback. Condition: Near fine. White octavo, blue spine, xxv, 290 pages, b&w illustrations ; 24 cm. This is a practical guide to understanding the Web page design and usability factors needed for an effective eShelf, or online store shelf. Case studies show how principles, techniques and methodologies worked at Web sites such as Amazon, QVC and Outpost. Hewlett-Packard professional books. Web sites -- Design. Extremely mild rubbing to spine head, bright pages, tight binding. Mild spotting (small spots) to front free endpaper and verso of front wrapper, else Near fine. Seller Inventory # 91543