Customer-Centered Design offers a complete blueprint for understanding your online customers' needs and goals more thoroughly, and using that knowledge to deliver an outstanding shopping experience - profitably. This book reveals how to design a superior online shopping experience, understand how the products you sell influence the information architecture and your site design, measure your site's usability to stay on the leading edge, help customers make buying decisions, and blend successful techniques from catalogs, retail, and e-tail stores to create a new shopping environment.
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"This book provides readers what they need to know to greatly enhance website usability and the customer online shopping experience"
—Jakob Nielsen, author of best-selling title, Designing Web Usability
To succeed on the web, companies must understand their customers' needs and goals more thoroughly than ever before-and use that information to build sites that deliver an outstanding shopping experience. Customer-Centered Design offers a systematic blueprint for doing just that. Leading marketing experts and usability professionals Kreta Chandler and Karen Hyatt bring together state-of-the-art techniques that address your goals for short- and long-term profitability and your customers' demands for convenience, simplicity, and satisfaction. This book reveals:
KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.
KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.
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Book Description Prentice Hall PTR, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0130479624