Matthew D. Shank Sports Marketing

ISBN 13: 9780130407917

Sports Marketing

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9780130407917: Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in Sports Administration programs.

Sports Marketing takes a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this text provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition includes a running case throughout the text using the XFL; up-to-date examples and research; and extensive interviews with sports marketing practitioners.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Programs and courses in sports marketing are emerging at universities across the country. Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective. Sports Marketing is the only book to contain a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

Also included:

  • An appreciation for the growing popularity of women's sports and the globalization of these sports.
  • An examination of current research in the area of sports marketing.
  • A balanced treatment of all aspects of sports marketing at all levels.
  • An introduction to the concepts and theories unique to sports marketing and a review of principles of marketing in the context of sports.
  • A comprehensive discussion of the functions of sports marketing.

And much, much more . . .

"About this title" may belong to another edition of this title.

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Shank, Matthew D.
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