For courses in Sports Marketing, offered in the College of Business, or in Sports Administration programs.
Sports Marketing takes a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this text provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition includes a running case throughout the text using the XFL; up-to-date examples and research; and extensive interviews with sports marketing practitioners.
"synopsis" may belong to another edition of this title.
Programs and courses in sports marketing are emerging at universities across the country. Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective. Sports Marketing is the only book to contain a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
And much, much more . . .
"About this title" may belong to another edition of this title.
Book Description Prentice Hall. Hardcover. Book Condition: New. 0130407917 . Bookseller Inventory # HDT1152.1ACHRRG031716H0711P
Book Description Pearson Education Inc., Upper Saddle River, NJ, 2002. Hardcover. Book Condition: New. 2nd Edition. Brand New Quantity Available: 1. ISBN: 0130407917. ISBN/EAN: 9780130407917. Pictures of this item not already displayed here available upon request. Inventory No: 1560741727. Bookseller Inventory # 1560741727
Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0130407917
Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130407917