Online Communities: Commerce, Community Action, and the Virtual University (Hewlett-Packard Professional Books) - Softcover

Werry, Chris; Mowbray, Miranda

Softcover

ISBN 10: 0130323829 ISBN 13: 9780130323828

Publisher: Prentice Hall, 2000

Synopsis

Whether you're a marketer, open source developer, political activist, or academic, chances are you depend on robust online communities. Online Communities brings together leading experts on online communities of every kind, commercial and non-commercial, sharing their experience and research on key issues.

About this title

From the Back Cover:

Online communities: Understanding them, building them, making them work.

• A comprehensive guide to online communities-how they develop and how they impact e-commerce, culture, politics, and education
• Why some online communities thrive―and others fail
• Contributors include Richard Stallman, founder of the Free Software Foundation

Whether you're an online community developer, marketer, political activist, or academic, you depend on online communities. In this book, leading community-builders in e-commerce, non-profit, open source, and higher education share their insights on crucial issues such as: How are online communities organized? How do they change? What do their participants expect from them? What makes them work? And how can you make yours work better? Coverage includes:

• Leading models and key lessons for organizers of online communities.
• Corporate-sponsored online communities: social impacts and success factors
• Building alliances between diverse online communities
• Uses of online communities worldwide: the U.S., Great Britain, Mexico, France, Italy, Bosnia, South Africa, Brazil, Nicaragua, and elsewhere
• Distance learning: the promise and the reality
• Richard Stallman on how online communities can democratize universities
• Randy Connolly on why online communities may actually decrease social cohesion

Chris Werry and Miranda Mowbray bring together an extraordinary range of perspectives―and deliver unprecedented insight into the phenomenon and future of online communities. Whether you're a public policymaker or a system administrator, a distance learning professional or an e-commerce executive, you'll find this book interesting and useful.

About the Author:

CHRIS WERRY, Assistant Professor at San Diego State University, analyzes and produces work in new media.

MIRANDA MOWBRAY, a research scientist at Hewlett-Packard in the UK, studies societal aspects of the Internet.

About this edition

• Publisher: Prentice Hall
• Publication date: 2000
• ISBN 10: 0130323829
• ISBN 13: 9780130323828
• Binding: Paperback
• Number of pages: 448