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For courses in Principles of Marketing.
This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
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- PublisherPrentice Hall
- Publication date2000
- ISBN 10 0130263125
- ISBN 13 9780130263124
- BindingHardcover
- Number of pages785
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Principles of Marketing
Published by
Prentice Hall
(2001)
ISBN 10: 0130263125
ISBN 13: 9780130263124
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Principles of Marketing
Published by
Prentice Hall
(2001)
ISBN 10: 0130263125
ISBN 13: 9780130263124
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Principles of Marketing
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ISBN 10: 0130263125
ISBN 13: 9780130263124
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PRINCIPLES OF MARKETING
Published by
Prentice Hall
(2001)
ISBN 10: 0130263125
ISBN 13: 9780130263124
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Hardcover
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