Items related to Agribusiness Marketing: The Management Perspective
A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.
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- PublisherPrentice-Hall
- Publication date1990
- ISBN 10 0130194808
- ISBN 13 9780130194800
- BindingHardcover
- Number of pages800
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Agribusiness Marketing: The Management Perspective
Published by
Pearson College Div
(1991)
ISBN 10: 0130194808
ISBN 13: 9780130194800
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Hardcover
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