Integrated Advertising, Promotion, and Marketing Communications - Hardcover

Clow, Kenneth E.; Baack, Donald E.

Hardcover

ISBN 10: 0130175781 ISBN 13: 9780130175786

Publisher: Pearson, 2001

Synopsis

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

About this title

From the Back Cover:

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

• Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
• Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
• The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
• Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
• Instructions and row-by-row help are provided throughout the software.
• Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

About this edition

• Publisher: Pearson
• Publication date: 2001
• ISBN 10: 0130175781
• ISBN 13: 9780130175786
• Binding: Hardcover
• Edition number: 1
• Number of pages: 638